Booty Pop - the pants that make your backside look fat - no joke

First there was breast implants, then the push-up bra, now, informercials are targeting a totally different area of the woman's body. Introducing Booty Pop - the push-up bra for your backside.

I kid you not, you can actually buy these - and not from some obscure second hand store. In fact, the product, which is designed to offer the 'ultimate, perfectly shaped booty' has been featured on The View, and critiqued by Regis and Kelly.

It was even advertised during Ellen today with the commercial embedded above.