The study, according to the New York Observer, is 'catnip for journalists', having already caught the eye of around 75 news outlets - based on a simple Google News search.
Apart from being stuck up and selfish, the report details how iPad owners are intelligent, wealthy and sophisticated. In other words, it can't be too bad.
The iPad 'elite', it continues, is not defined by wealth, but more a common bond between them. A constellation of characteristics that defines a leadership class that includes intellectuals and political influencers.
