Thursday, July 22, 2010

Virgin maverick launches new iPad magazine called...Maverick

Flamboyant entrepreneur Richard Branson, the chairman of the Virgin group of companies, has decided to launch himself head-first into the realm of the Apple iPad with a new magazine that exists only on the device.

The first of its kind, the new magazine - cleverly named Maverick - will have no print companion, and will signify what is considered by many to be a new kind of digital media.

Branson's daughter is reportedly leading the initiative [grunt over nepotism], which will not be available on any other device like's Kindle, which lacks the necessary gloss and design that a magazine-like publication requires.
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