Is Diller fighting a lost battle with Ask.com?

Barry Diller, the internet mogul who owns Ask.com (fmr. Ask Jeeves), is surrounded in speculation that he may flog off the search engine as the annual Sun Valley mogul get-together approaches.

The New York Post, owned by rival media mogul Rupert Murdoch (with whom he launched the Fox Network) has speculated that the search engine may be sold, despite the fact that it's advertising makes up around half the revenue of his company IAC.

The Post uses Diller's most recent sale spree as evidence of any imminent sale, while IAC continues to burn through what money it has left.