Tuesday, May 18, 2010

Yahoo, in a sorry effort to keep up, buys content producer

Yahoo has joined AOL in the field of mass producing content sourced from freelance journalists.

The company, which has seen its fortunes sag in recent years as it fails to evolve along with the internet audience it targets, has bought Associated Content for what is rumored to be around $90 million.

Carol Bartz, Yahoo's CEO, was brought in to revive the fortunes of the company, which has recently seen a profit rise based on increased advertising sales.

The company is still not as profitable as it used to be, however, and its stock price (see "MAX" chart) is not what it once was.
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